Welcome to our content audit & mapping service package designed to help you drive demand and nurture leads with ease. Let us do the work for you and take your content marketing strategy to the next level.
Content Marketing
Content marketing involves sharing valuable messages and information with prospects and customers. While some content highlights your company’s benefits, most should provide useful insights and industry trends to build trust.
Content mapping helps determine what content fits each stage of a buyer's journey. Understanding your audience's personas and their buying stages is key. By aligning your content inventory with these personas and stages, you can tailor your strategy to meet leads' specific needs
Audit & Mapping
Our content audit & mapping service package offers the tools you need to drive demand and nurture leads effectively. Through a discovery call to understand your personas and buyer's journey plus a content analysis, we help you create a content map so you can take your content marketing strategy to new heights.
Here’s what we’ll do
-
Content Analysis: The first step is to conduct a comprehensive content analysis of your website, social media channels, and other content assets you have.
-
Persona and Buyer's Journey Mapping: The next step is to identify the personas of your target audience and map out the stages of the buyer's journey.
-
Content Mapping: We will then create a visual content map which will include each piece of content aligned with the most appropriate persona and stage of the buyer's journey.
Benefits
A visual content map helps identify content gaps and opportunities to:
-
Repurpose content for different formats and buyer stages.
-
Create offers addressing your audience's needs.
-
Optimize existing content for timing and format.
-
Keep leads engaged throughout the journey.
-
Boost conversions with targeted messaging.
​
The goal is to refine messaging based on your audience and their stage in the sales cycle. ​
Get a behind-the-scenes look at how we manage our boutique agency’s content calendar, a pristine example of how key content mapping is, in our latest tutorial video!
Discover:
-
Our approach to planning and scheduling special content
-
Tips for tracking holidays, webinars, and events
-
Secrets to staying flexible while keeping everything on track
Packages & Pricing
Basic
Up to 20 pieces of content and 3 personas
​
​
​
$1,000
Intermediate
Up to 50 pieces of content and 5 personas
​
​
​
$2,500
Comprehensive
​
Up to 50 pieces of content and 5 personas + strategic content marketing plan
​
$5,000