Built for SaaS teams operating complex environments
More Campaigns Won’t Fix Your Growth Problem
Most marketing teams are told to generate more leads, launch more campaigns, and increase spend. But the real issue isn’t activity, it’s misalignment. And most teams don’t see it until growth slows or reporting breaks.
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Disconnected systems.
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Unclear attribution.
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Lifecycle gaps between marketing and sales.
That’s what prevents growth from scaling.
More execution only creates more activity — without more revenue.
We align strategy, systems, and execution so your revenue engine works as one.
1
Marketing & Revenue Alignment
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Define pipeline and KPI frameworks that connect marketing activity to revenue
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Design end-to-end lifecycle and funnel processes across marketing and sales
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Develop attribution frameworks that improve revenue visibility
2
Systems & Infrastructure
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Optimize HubSpot, Marketo, Salesforce, and marketing automation systems
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Improve data flow, reporting, and visibility across systems
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Build lead lifecycle, scoring, and routing frameworks
3
Performance & Growth
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Align marketing channels to revenue outcomes
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Identify gaps across funnel and customer lifecycle
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Improve the processes connecting marketing execution, sales enablement, and revenue reporting
Who We Work With
Best fit for growth-stage SaaS teams — not early-stage startups or execution-only needs. Engaged when revenue becomes harder to explain and systems break under scale.
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Generate $2M–$25M ARR
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Operate in fintech or regulated industries
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Have HubSpot, Salesforce, or Marketo in place
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Need revenue visibility, not more campaigns
A Clear Path to Revenue Growth
1
Discover & Diagnose
Assess your goals, systems, and performance to uncover revenue opportunities.
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Align Strategy & Systems
Create a practical roadmap connecting strategy, systems, lifecycle, and KPIs
3
Execute, Measure, Optimize
Put the priorities into practice, measure what is working, and continuously improve performance with revenue visibility in mind.
Flexible Engagements Built Around What You Need
Engagements can include ongoing consulting, focused projects, audits, advisory support, or implementation work depending on the problem you need to solve.
Whether you need help untangling attribution, improving marketing automation, strengthening lifecycle processes, enabling sales, or creating clearer revenue reporting, the engagement is scoped around the work that will create the most value.
Why Marketing Strategy Solutions
Most agencies focus on campaigns. We focus on the system that drives revenue. If your systems aren’t aligned, no amount of marketing execution will fix the problem.
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Revenue alignment before more execution
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Hands-on expertise across HubSpot, Marketo, Salesforce, and marketing automation
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Strategic marketing operations that connect campaigns, systems, sales enablement, attribution, & reporting
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Senior-level guidance without adding another full-time hire
From Strategy to Measurable Results
Solving complex marketing and revenue challenges takes more than a recommendation. Here’s what clients say about working together to turn strategy into practical, measurable improvements.
VP Marketing
Janet is a true expert in Marketo and Salesforce integration and has been foundational to our marketing success. She solves complex challenges quickly and operates as a trusted strategic partner.
CTO
Janet created a comprehensive go-to-market strategy spanning demand generation, brand, and sales enablement. Her guidance helped us prioritize effectively and turn insights into actionable next steps.
CEO
Janet aligned our marketing strategy, improved lead quality, and implemented marketing automation integrated with Salesforce. Her focus on systems, performance, and ROI positioned us for continued growth.